Ahmed also benefited from DEEP by joining the WAMAD initiative, a project that links business owners with markets. It provides them with the necessary skills to expand their business. Ahmed was trained on branding and online marketing. He marketed his mother’s project through Facebook. He now works for a private company, applying the principles of the training he received.
The nursery has been operational since 2013, and the family is reaping its financial benefits. Amal wants to expand and build a bigger and modern space for her business. “During spring, the income is very good. Our profit is USD 400 per month, but during low season like winter, it is USD 100 per month. I dream of expanding the nursery to include more trees and plants to increase our income during winter. I am currently working on that,” she added.
“I was a sad and devastated mother, waiting for her monthly allowance. I am now a business owner, providing and educating my children. Five years ago, God granted me this blessing that changed my entire world”.
DEEP’s strategic direction on accessing economic opportunities, mobilizing unutilized assets, opening new job opportunities for youth and women in particular, facilitating the capacity of governmental and nongovernmental bodies, and its experience and knowledge, have been key determinants for graduating thousands of Palestinians out of poverty and dependence.
- 54% of Palestinians in Gaza are unemployed (70% youth, 78% women). 53% live in poverty.
- The Palestinian Families Economic Empowerment Programme (DEEP) was established in 2009 and developed to become a pathfinder programme for economic empowerment and poverty eradication in the State of Palestine. It was developed and introduced in the context of a partnership among the Islamic Development Bank / Al-Aqsa Fund, the Palestinian Government and UNDP.
- About 31,000 families (27% women, 73% men) have benefited from DEEP interventions.
- About 16,000 microenterprises have been established in the last 12 years, the majority of them are still functioning.
- 52,000 jobs have been created with a yearly revenue of about USD 280 million.
- With DEEP’s support, economic empowerment is now an integral part of the National Social Protection Strategy and is no longer restricted to cash assistance.